BURBERRY BEIJING APR '11 /

"CHINA IS SET TO BECOME BURBERRY'S BIGGEST SINGLE MARKET IN JUST FIVE YEARS AT ITS CURRENT RATE OF GROWTH - WHICH IS ALREADY THE COMPANY'S FASTEST...LUXURY BRANDS HAVE BEEN TRYING TO SEDUCE CHINA WITH PREFERENTIAL TREATMENT...BY LAUNCHING EXCLUSIVE MODELS, PRODUCTS AND OCCASIONALLY EVEN ENTIRE RANGES FOR THE MARKET."

- ROBB YOUNG, 'CHINA FIRST: COAXING OR KOWTOWING?'